Objective
Spotlight Center Stage is a fictitious local theatre company that wants to broaden their customer base, make people aware of their upcoming anniversary, and educate the public on the different ways to get involved. My objective for this campaign was to create four deliverables that accomplish their campaign goals. The deliverables included a display ad, social media ad, email blast (e-blast), and landing page.
Deliverables
Display ad:
Social Media ad:
Landing page:
Email blast:
Process Overview
Adobe Illustrator, Photoshop, and InDesign were used to create the deliverables.
I divided the project into two parts (1-social media and display ads, 2-landing page and e-blast), however consistency in brand colors, typography, imagery, and graphics are maintained. Since the social media ad and display was smaller in size, I simplified the designs by limiting imagery and color choices. The simplified logo variation and its colors are used throughout. The small amount of the brand’s color gold is used as an accent to highlight keywords, divide text, and make the call-to-action button stand out. The image placed at the bottom of each of these designs was chosen for its dynamic energy and how the figures appear to be looking at the CTA button which directs the viewer’s eye to it.
Since the email blast and landing page have significantly more space, I was able to use all brand colors and the full-color logo. I used color blocks for text background that complemented or matched their adjoining images and aided readability by providing segmentation for the text. Image placement was modified to enhance any adjoining graphics or text. The hierarchy in the text was achieved by employing variations of the brand’s typeface choices by font size, style, and color.
HC Graphic Design 