Objective
Scoop Shoppe is a fictitious artisan creamery. My objective for this school project was to create an animated social media ad, or GIF, to increase audience awareness of the creamery and its brand story. I was asked to create a glow effect for the call-to-action button and to animate at least one other item in a separate way. I also had to include one version of the logo, the promotional text, and another excerpt that spoke to the brand’s uniqueness.
*Images and icons were obtained for free under Freepik and Adobe Stock Standard licenses. The logo was provided by the client.
Deliverables
Animated digital social media ad (GIF):
Process Overview
Adobe Illustrator and Photoshop were used to create the deliverables.
I used the brand’s full-color logo centered on the design and surrounded by “dancing” ice cream icons in brand colors to increase brand recognition. The top third of the design features glowing stars, a young woman enjoying the product, and a color bubble with text to emphasize the brand’s story. The bottom, or last, section of the design includes a glowing call-to-action button with specific text and a short message on the brand’s promotion. The wave lines and assorted color backgrounds help segment the items and create a layered effect that gives an illusion of depth.
Alternative design for a static social media ad:
This alternative design was created in an attempt to fit all branding copy on one design. It was a challenge scenario I created for myself to see how I would maintain design standards if a client required a large amount of provided copy on a small-sized composition.
HC Graphic Design 