Objective
Piddle Paddle Tours is a fictional tour company. My given objective was to create a 3-fold brochure that includes the brand logo, colors, and copy text provided by the client. This objective includes achieving proper alignment, readability, copy segmentation, and heading/subheading usage. All design choices were made in accordance with the client’s design brief and branding.
*All images used in the deliverables were obtained for free under either Unsplash, Pixabay, or Pexels licenses. The logo was provided by the client.
Deliverables
Outer fold:
Inner fold:
Product mockups:
Process Overview
Adobe InDesign was used to create the brochure. A free mockup generator was used to create the mockups.
Research on exact measurements was required as well as the use of InDesign to create the final product. The panels are not equal in size; the measurements must account for fold lines. Modifications for the design are being considered for an updated version but are not finalized currently. Three images of product mockups are included on the project’s page to show how the final composition will look as a finished product.
HC Graphic Design 