Margherita’s Pizza Oven

Objective

For this school project, I was tasked with creating social media ads and a Twitter/X profile design. The client is a local artisan pizza chain looking for a slightly upscale design for their social media advertisements to promote online orders. They have an expansive target audience range and want to stand out from their competitors by focusing on local ingredients and unique preparation.

*Images in deliverables are free to use under Pexels license. Logo was provided by client.

Deliverables

Instagram ad:

Facebook ad:

Twitter/X page:

Process Overview

Tools: Adobe Photoshop and Illustrator.

For all designs, I included hi-resolution close-up images of the product. For consistency, I included the same logo variation above a black background to create a high-end look. The Twitter/X design has a different variation included as the profile picture. This white background variation was chosen so the profile picture bleeds into the white surrounding space creating depth with the appearance of a tab in the foreground. The brand typeface choices and colors seen in the logo are repeated in the ad text to create a minimal design that maintains focus on the imagery. The requirement for the second Instagram ad was to include three images. Here, I opted for storytelling by creating a timeline that allows the viewer to picture themselves as part of the service’s process.