BeatsFest

Objective

For this school project, the objective was to create a logo and style guide for a fictitious music streaming company.

Deliverables

Logo:

Brand Style Guide:

Process Overview

Adobe Illustrator was used to refine the sketches, final logo design, and graphics used in the style guide. Adobe InDesign was used to create the style guide booklet. The copy aligns with the client’s design brief and was written by me.

Several sketched were drawn and then refined digitally. The client (instructor) then chose the final design.